Privacy Policy

Last Updated: September 2026

Introduction

VividReed respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard information you provide when using our website or services.

Information We Collect

We may collect and process the following personal data:

Contact information including name and email address
Service preferences and inquiry details
Technical data including IP address, browser type, and access times
Usage data regarding your interactions with our website

How We Use Your Information

We use your personal data for the following purposes:

To respond to your inquiries and service requests
To provide consulting services and communicate regarding projects
To improve our website functionality and user experience
To comply with legal obligations and regulatory requirements

Legal Basis for Processing

We process your personal data under the following legal grounds:

Consent: When you submit a form or request services
Legitimate interests: For improving our services and website functionality
Legal obligation: When required to retain records or comply with regulations

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy. Contact information from service inquiries is retained for 24 months unless an ongoing client relationship exists. Technical data is typically retained for 12 months.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Your Rights

Under UK data protection law, you have the following rights:

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure in certain circumstances
Right to restrict processing
Right to data portability
Right to object to processing

Third-Party Disclosure

We do not sell, trade, or transfer your personal data to external parties. We may share data with trusted service providers who assist in operating our website or conducting business, provided they agree to keep information confidential.

Cookies

Our website uses cookies to enhance user experience. For detailed information about our cookie practices, please refer to our Cookies Policy.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. The revised policy will be posted on this page with an updated date.

Contact Information

For questions or concerns regarding this privacy policy or your personal data, please contact us at: [email protected]